TOP Five Surefire Tips For Effective Email Marketing

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Research over the last few years has consistently proven the benefits of email marketing for businesses.

Low cost, high conversion rate, and detailed tracking are some of the notable features. But email marketing is becoming more than just a tool for spammers and e-businesses. Consumers are increasingly aware of the difference between spam and permission-based email, and more consumers are accepting permission-based email marketing as a positive alternative to direct mail.

The best news is that the vast majority of people who receive permission-based email open an average of 78% of the emails.

Jupiter Research reports that effective email marketing campaigns can generate nine times more revenue than broadcast emails and 18 times more profits. But writing effective business emails is as much an art as it is a science. Here is a list of factors, potential issues, and effective solutions to consider.

 

  1. Spam! spam! spam! I don’t want Viagra!

The average consumer receives over 300 emails per week, 62% of which are spam. No wonder there is such hostility towards the industry. However, spam filters, bulk folders, and the “report spam” feature can help consumers better understand the dangers of spam. In 2003, 89% of users cited spam as their top concern, but that number dropped to 85% in 2004. This is proportional to the increase in the use of anti-spam tools.

So what can you do as a permission-based business email marketer? One tip is to notify your subscribers to add you to their safe senders list. The second most important tactic is to make sure your email marketing service provider has a good relationship with her ISP. This ensures that your email marketing campaigns end up in your subscribers’ inboxes and out of their spam folders. When choosing email marketing software, make sure the company has a strict anti-spam policy and adheres to a no-spam policy.

 

  1. Images and formats: Why does my email look corrupted?

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